SmartCare Laundry™ is our proprietary combination of process innovations and technologies in laundry finishing, standing as a testament to our commitment to revolutionizing denim making for the betterment of the environment and societies.
Merging cutting-edge technologies with responsible processes, we aim to reshape the way denim garments are treated, reducing the negative impacts traditionally associated with denim finishing.
Denim laundry does not need to be harmful to the planet or its people.
Extensive amounts of water, energy, and chemicals are expended in traditional denim laundry, which has detrimental consequences for ecosystems, contributing to water scarcity, pollution, and energy wastage. In contrast, SmartCare Laundry™ minimizes these.
Our conscious and continuous investments in latest technology machinery that is designed to use water and energy sparingly, enables us to use less of what is limited while making more use of them, substantially reducing the ecological footprint of denim finishing. Adoption of conscious and verified chemicals ensures that the water discharged back into the environment is less harmful, safeguarding aquatic life and ecosystems downstream.
SmartCare Laundry™ utilizes technologies such as
With finishes that use:
No stones
No bleach
Special enzymes & ZDHC approved chemicals
40% less energy
1/5 of water used in an avg. conventional finish
Soorty’s commitment in responsible laundry extends beyond resource reduction. The societal implications of denim laundry should not be overlooked.
We enhance environmental preservation by innovating responsibly, reducing raw material demand, and safeguarding local ecosystems and biodiversity crucial for communities. Simultaneously, we prioritize worker safety by minimizing chemical exposure and ensuring a secure automated working environment.